Luurrchh is a DJ, producer, and model from Halifax, bringing proper Northern energy back to music and fashion. With one foot in Madchester and the other in modern rave, he’s out to shake up the scene — blending indie swagger, acid house grit, and groove you can feel in your chest. No gimmicks, no filters — just raw sound and attitude.

Raised on The Stone Roses, Happy Mondays, and old-school warehouse tapes, Luurrchh doesn’t just play tunes — he builds atmospheres. His sets and productions are a protest against soulless club culture, pushing back with breakbeats, basslines, and a heartbeat that feels homegrown. It’s dance music with a backbone — Northern to its core.

Away from the decks, he brings that same spirit into modelling. His look nods to the past but carries itself with a modern edge — think Mod fashion, indie nonchalance, and street-level honesty. Whether it’s fronting an editorial or directing his own shoot, Luurrchh shows up with style, purpose, and a bit of grit.

Now in his final year of music production studies, Luurrchh is carving his own lane — loud, proud, and rooted in the North. He’s not here to follow trends — he’s here to make noise, start movement, and bring the groove back for good.